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Brand Manager in North Yorkshire

Brand Manager

A Brand Manager sits as part of a marketing team, in an FMCG food or drinks business. Brand Managers are responsible for developing an exciting and effective brand and marketing strategy, which will work alongside category, commercial and NPD/innovation teams. They will often have Assistant Brand Managers reporting into them.

 
They may report into a Marketing Manager, Head of Marketing or Marketing Director to implement the marketing strategy to deliver key marketing objectives. Day to day management of the annual brand activation plan to drive business growth, support channel requirements, and achieve marketing objectives. Lead & plan shopper marketing activations and material with Top 5 and all other retailers, as well as activations in OOH and other channels Day-to-day management of activation agencies (PR, digital, social, shopper and experiential) to ensure effective plans are in place to deliver fully integrated campaigns. Manage day-to-day agency interactions to execute activations through retailers, retailer agencies and foodservice/new channel customers. Monitor and evaluate campaign success, making clear recommendations for future improvements. 
 
They will typically be paid £40,000-£55,000 per annum.

North Yorkshire

North Yorkshire is a non-metropolitan, ceremonial county in England, located primarily in the region of Yorkshire and the Humber, North East England. It covers an area of 8,654 square kilometres, making it the largest county in England. The Yorkshire Dales and the North York Moors are within North Yorkshire's official boundaries and around 40% of the county is designated National Parks. The areas with the largest populated settlements are York, Middlesbrough, Harrogate and Scarborough.