CRM Manager
The CRM Manager is responsible for planning and delivering the full CRM strategy. They will fully understand the needs of the customer and be proactive in continuously improving the customer experience. The CRM Manager will map out the customer journey analysing all touch points along the way. They will monitor and analyse customer behaviour and loyalty to ensure engagement is long term. The CRM Manager might have a say in what software or system is used to store and monitor customer data and will keep an eye on how that database is segmented. Employers look for candidates with previous marketing experience (predominantly digital & direct marketing) focusing around customer acquisition and retention. Salary wise outside of London the role generally pays between £38,000 to £50,000 depending on regional variance and level of experience.
Warwick
The picturesque town of Warwick is steeped in history. There are many museums and parks to visit in Warwick but it the castle which attracts tourists from all over the country and the world.
William the Conqueror founded Warwick Castle in 1068 which saw Warwick develop over the centuries and although many buildings were destroyed in the great fire of 1694, the town is still riddled with fascinating medieval buildings.
It is also home to the oldest boys school in the UK, Warwick School which appears first in the record books in 914. Still to this day Warwick School and the girls school King’s High (also in Warwick) are some the country’s best schools.
In modern times due to its great proximity to infrastructure, Warwick has become home for leading companies such as National Grid, IBM, Volvo and Calor.
It is also renowned for its many cultural events, festivals and arts.
