Campaign Manager
Campaign Managers often work closely with external advertising agencies on a variety of campaigns such as digital, DM, TV or print. They will devise campaigns aimed at acquiring customers/sales. They will brief agencies (or internal studios) in order to bring ideas and strategies to life, within preset budgets. They will act as brand guardians ensuring all work is 100% accurate when signed off and follows brand guidelines. The Campaign Manager will stay close to the campaign post implementation tracking and evaluating the results. They will be analytical looking at data and evaluating performance to recommend next steps and campaigns. To be considered employers look for a relevant degree and preferably further marketing qualifications such as those offered by the CIM. Strong communicators and managers, Campaigns Manager are natural leaders. They are also strong project managers keeping on top of the detail being precise with every step of a campaign. Salary wise outside of London the role generally pays between £35,000 to £44,000 depending on regional variance and level of experience.
Northampton
Northampton is the county town of Northamptonshire in the East Midlands and lies on the River Nene. Archaeological evidence in the area dates back to the Bronze Age, Roman and Anglo-Saxon periods. During the Middle Ages, the town saw the establishment of Northampton Castle, an occasional used royal residence that regularly hosted the Parliament of England. Rebuilt after the devastating Great Fire of Northampton in 1675, Northamptonshire's county town was one of the prettiest in the Midlands before WWII bombers and then post-war urban planners wreaked architectural havoc. However, the heart of the town retains some grand buildings that emphasise its significant role in England’s Wars of the Roses and the English Civil War. After the creation of the Grand Union Canal and the railway in the 19th century, Northampton became internationally famous for manufacturing fine quality leather footwear. Unsuccessfully applying for unitary status in 1996 and city status later in 2000, the town continues to expand, undergoing large-scale urban renewal.
