Creative Director
Creative Directors are the driving force in all creative departments and are responsible for leading the creative output of the agency, ensuring that the best possible work is being produced for clients at all times. They are the figurehead for the agency’s creative reputation.
Creative Directors will have come through the creative ranks, most often from either an Art Director or Copywriter background. Having said that, away from the advertising agency world Creative Directors in brand, design, or digital agencies will more likely have come through the design ranks. What’s always consistent is their creative vision and their clear leadership qualities.
What sets them apart and allows them to make the transition from talented creative, to leader, is their ability to inspire their teams to develop the best possible creative ideas and to build an environment that allows creative talent to flourish and ideas to thrive.
Creative Directors need to combine outstanding creative vision with a strong commercial understanding and an ability to inspire both their teams, the wider agency and their clients. As such they’ll invariably be a skilled presenter and story teller. Creative Directors are a key part of the agency management and leadership team, with overall responsibility for the creative department.
Key responsibilities will include:
- Establishing the agency’s creative philosophy, strategy and objectives,
- Representing the agency at industry events, panels and groups.
- Managing the work, performance and professional development of creative teams
- Ensuring that work is both creatively outstanding and effective, whilst also consistent with client’s brand guidelines/objectives
- Pitching ideas and campaigns to existing and potential clients.
Depending on the size/type of agency, Creative Directors are sometimes also called Creative Partner, Design Director, Executive Creative Director and other such combinations. Salary wise outside of London the role generally pays between £68,000 to £120,000 depending on regional variance and level of experience.
Preston
Preston is a city in the centre of Lancashire on the north bank of the River Ribble, which obtained city status in 2002, becoming England's 50th city. Preston is a vibrant, cultural and friendly city, with much to admire and keep you entertained; a mid-sized, bustling city, which retains its traditional roots, yet encapsulates a young and lively atmosphere. Preston also enjoys an enviable location in the North West of England; located a short distance from the coast, the Lake District, with good links to two international airports and an extensive motorway system, making Preston one of the most networked cities in the country.
Preston original roots were seeped in the textiles industry, before it then became a major boomtown in the Industrial Revolution. These days Preston is a major centre for the British defence and aerospace industry with BAE Systems, transportation with the likes of Alstom, Customer Services with the likes of Carphone Warehose, as well as with the haulage industry given the transport links.
There’s also lots to enjoy outside of work, with the revitalised docks and marina, waterfront living, plus a vibrant shopping and leisure scene.
