Digital Marketing Manager
The Digital Marketing Manager is responsible for research, planning and execution of the company’s digital marketing activity. This will cover all aspects of digital working closely with other departments to ensure digital marketing activity works cohesively across all marketing channels.
Whether it’s SEO, PPC, eCRM or full web build and design projects, the Digital Marketing Manager generally takes the lead on ensuring smooth delivery on time and to budget. This might be a combination of working with an internal team as well as external agencies. They will map out campaign timelines, resource requirements and budgets required.
The Digital Marketing Manager is able to analyse stats and activity reports to make recommendations internally for future digital campaigns and best practice.
Employers look for experienced digital marketers, either in-house or agency. They might also request previous experience within the sector ensuring candidates understand how to market within their space (retail, consumer, manufacturing, IT etc.).
Salary wise outside of London the role generally pays between £40,000 to £56,000 depending on regional variance and level of experience.
Gloucester
Lying very close to the Welsh border and on the River Severn, located between the Cotswolds to the east and the Forest of Dean to the southwest, Gloucester is the official county town of Gloucestershire and is famed for being a major transport hub with a multitude of train, bus and coach connections. Originally a settlement for retired Roman soldiers back in the Millennia, the town flourished in medieval times when the UK’s public flocked to the tomb of King Edward II and the construction of one of England's most beautiful cathedrals. Economically the city is dominated by its various service industries and has a strong financial and business sector as home to the bank of Cheltenham & Gloucester; historically the town is a prominent feature within the aerospace industry.
Gloucester is a hot bed for direct and response marketing.
