Graphic Designer
Graphic Designers combine strong conceptual design capabilities with equally strong Mac skills, so must have a high level of expertise with all the common Adobe Creative Suite products (Photoshop, InDesign and Illustrator in particular).
A graphic designer’s role is to work closely with other members of the client services, brand and marketing teams to bring all forms of brand communications to life. The best designers combine a keen brand and commercial awareness, with natural creative flair, in order to create work that is both in line with brand guidelines and that creates stand out in their respective industry sector.
The core responsibilities for graphic designers are largely the same, however, there are variations depending on the environment they are working in. For example, in branding or design agencies, graphic designers are generally responsible for all conceptual creative input and ideation, under the guidance of a Creative or Design Director. However, in advertising agencies, it is still common to have conceptual teams, comprised of an Art Director and a Copywriter, who develop the overall campaign concepts, which a graphic designer then takes and uses their design skill to translate the ideas in to beautifully crafter design.
It’s important that graphic designers have a real understanding of layout, typography and different forms of brand communications. They’ll be involved in projects ranging from full advertising campaigns (including press adverts, billboards and posters), to direct mail, brand development, logos, brochures, point of sale (POS), packaging and other forms of corporate literature.
In some smaller agencies where there isn’t the luxury of separate conceptual and artwork teams, graphic designers are responsible for taking briefs from initial concept development, through to final artwork. Therefore, a designer with excellent artwork skills is always highly favoured.
Some graphic designers may deal directly with their clients, or internal stakeholders if you’re working in an in-house design studio. Those working in an agency will often take briefs from an account manager who has responsibility for client contact. You’ll then work to a brief agreed with the client, creative director and account manager. It’s therefore essential that you’re a team player and comfortable working with a wide range of people.
In smaller agencies and in-house teams, graphic designers are increasingly required to have good digital design skills, so that campaigns can be developed that work effectively across all media channels and devices. This covers everything from responsive web design, to email templates, banner adverts and mobile apps. This isn’t the case for all creative departments as many have specialist digital designers and front-end developers, but a combination of graphic and digital design skills is likely to become more and more desirable.
Salary wise outside of London the role generally pays between £20,000 to £40,000 depending on regional variance and level of experience.
Burton upon Trent
Burton upon Trent, also known as Burton-on-Trent or simply Burton, is a town on the River Trent where residents are affectionately known as "Burtonians”.
Burton became a nucleus for the early brewing industry due in part to the quality of the local water, which contains a high proportion of dissolved salts, predominantly caused by the gypsum in the surrounding hills. This allowed a greater proportion of hops, a natural preservative, to be included in the beer, thereby allowing the beer to be shipped further afield. Much of the open land within and around the town is protected from chemical treatment in order to help preserve this water quality.
The town is currently home to eight breweries: Coors Brewers Ltd (formerly Bass Brewers Ltd), Molson Coors Brewing Company (which produces Carling and Worthington Bitter), Marston, Thompson and Evershed plc (bought by Wolverhampton & Dudley Breweries and renamed Marstons plc). The Marston's Brewery produces its own brands, draught Marston's Pedigree, draught Hobgoblin and also draught Bass. The town's proud connection with the brewing industry is celebrated by a bronze sculpture commissioned in 1977 by James Walter Butler and depicts a local craftsman making a barrel. It originally stood opposite the market and despite opposition from many townspeople was moved to its present location inside the Cooper's Square Shopping Centre in 1994.
The National Brewery Centre celebrates the town's brewing heritage and is its biggest tourist attraction, aside from Claymills Pumping Station, which is a restored Victorian sewage pumping station.
