Marketing Director
As a Marketing Director within an FMCG organisation you'll perform a more strategic role than the Marketing Manager and could look after a specific brand or be responsible for the marketing approach for the entire company. You will work along side the brand, innovation, category, new product development (NPD) and sales/commercial teams.
A good Marketing Director will be a leader and have the ability to inspire teams, constantly re-appraising all the marketing tools within the business to ensure they are giving the company an advantage over its competitors.The role is an instrumental one for food and drinks businesses and calls for creativity, insight and commercial acumen.
As a Marketing Director you'll be very much looking after your company's image, brand and also its market share within it’s category and with the grocery, convenience or high street retailers. You'll be making sure that your company is meeting the needs of its customers, so you'll be getting into the mind set of your shoppers/consumers and thinking about their needs. At the same time, you'll make sure that your own business is communicating and advertising what your company has to offer to meet these needs and wants.
It's a high pressure job and you'll need to be commercially aware of the way your company operates. With support from the Managing Director you will be responsible for the vision of your company's marketing strategies, whilst analysing data and working with the shopper marketing function, category management teams, new product development (NPD) and sales/ commercial teams.
To be a good FMCG Marketing Director within the food and drinks industry you need to have imagination and enthusiasm, an eye for trends and products but also be extremely commercial and have a solid understanding of profit & loss (P&L)
Salary wise the role generally pays between £80,000 to £150,000 dependant on size of business, regional variance and level of experience.
Birmingham
We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!
We seek to work with everyone from independent start-ups to globally renowned businesses across Birmingham, supplying them with the best marketing, PR, Creative and Sales talent.
At the heart of the West Midlands, Birmingham is where Pitch first made its mark in a city brimming with culture - it is the UK’s second city after all. A melting pot of start-ups and established businesses, Birmingham is home to a variety of agencies, financial & professional service organisations and renowned educational institutions. Birmingham also supports a strong manufacturing & engineering heritage which continues to thrive today.
Top skills in demand in Birmingham (well according to us anyway):
Birmingham has strong demand for marketing, digital and communication skillsets. These are some of the most popular roles we work in partnership with clients on.
Content Specialists
Account Handling/Management
Designers (Graphic, Digital)
Marketing + Digital Marketing Specialists
Public Relations
Project Management
SEO
PPC/ Paid Advertising
What are salaries in Birmingham like?
Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in Birmingham to gain an idea of what the market is offering.
