Marketing Executive
Most organisations, private & public sector will have a marketing function, regardless of which vertical market they operate in. Depending on the size (and often industry sector) of the organisation the structure of the marketing department and in turn the role of the Marketing Executive can vary massively.
Broadly speaking the role of Marketing Executive is to support the Marketing Manager in the delivery of all marketing activity. They will liaise with various stakeholders to understand business objectives, collate and curate all forms of marketing content to ensure the internal team’s marketing needs are met.
They will help ensure all external communication is on brand and within guidelines. If the organisation is using external agencies, the Marketing Executive will be the day to day contact ensuring work is delivered on time and to budget.
Employers look for candidates with marketing qualifications and/or work experience either within a marketing department or a marketing agency.
In certain organisations the Marketing Executive role might also require a basic knowledge of design software such as Adobe Creative Suite to carry out small amends as well as ability to write copy for various channels.
Salary wise outside of London the role generally pays between £24,000 to £34,000 depending on regional variance and level of experience.
Liverpool
Along with an impressive cultural heritage – more museums than any other city outside London and its galleries are among the best in the country – the entire city has undergone an impressive program of urban regeneration. Albert Dock and the trendy Ropewalks area, Lime St station and the Cavern Quarter are always crawling with tourists. And it’s the home of the Beatles, enough said.
Natives are lovingly referred to as Liverpudlians and colloquially as "Scousers", a reference to scouse, a delicious northern stew. Tourism is a significant part of the city's economy: its 800th anniversary celebrations in 2007 earned Liverpool the European Capital of Culture title. Also labeled the "World Capital City of Pop" by Guinness World Records, thanks to the astronomical success of The Beatles, Liverpool’s awards cabinet is overflowing. With a huge contribution from its two world famous Premier League football clubs, Liverpool and Everton, the excitement culminates in the annual Merseyside derby. The globally appreciated Grand National also takes place annually, on the outskirts of the city at Aintree Racecourse. Several areas of the city centre itself have been granted World Heritage Site status by UNESCO. Liverpool’s digital marketing community is fast growing with more and more agencies choosing to set up and grow in Liverpool away from the pull of Manchester.
