The Marketing Manager is responsible for research, planning and execution of the organisation’s marketing activity.

This will cover all aspects from marketing, communications, digital and design, brining all the teams and departments together to ensure all parts link together.

Through careful research and experience, the Marketing Manager will advise the best marketing disciplines to use depending on the commercial results required by the business.

They will map out campaign timelines, resource requirements and budgets required for smooth delivery. If the organisation uses external agencies, the Marketing Manager will be part of appointing, managing and evaluating agencies. Marketing Managers tend to be able to think creatively, whilst also having commercial and analytical skills; able to look at research and results data to spot trends, as well as how to seek continual improvement. The role may also be client facing at trade shows and conferences. 

Employers look for experienced marketers, either from an in-house or agency environment. They might also request previous experience within their market sector, ensuring candidates understand how to market within their space (retail, consumer, manufacturing, IT etc.).

Salary wise outside of London the role generally pays between £40,000 to £56,000 depending on regional variance and level of experience.

We couldn’t limit our ethos for being a recruitment company who do things the right way to one location. That just wouldn’t be fair!

We seek to work with everyone from independent start-ups to globally renowned businesses across the West Midlands, supplying them with the best marketing, PR, Creative and Sales talent.

A hub for skilled creative and communications professionals. The West Midlands is home to the cities of Worcester, Birmingham, Coventry, Stafford and Wolverhampton.

It plays host to some instantly recognisable brands and innovative start-ups within the agency and media space, making it a hub for creativity outside of London. Birmingham also spotlights some fantastic financial & professional service organisations, educational institutions, charities, FMCG & consumer brands, alongside boasting a rich manufacturing + engineering heritage.

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Top skills in demand in The West Midlands (well according to us anyway):

The West Midlands has strong demand for marketing, digital and communications skills. These are some of the most popular roles we work in partnership with clients on.

• Marketing + Digital Marketing Specialists

• Account Handling/Management

• Public Relations

• Development (Front, Back-end & Fullstack)

• Content Specialists

• Designers (Graphic, Digital)

• Project Management

• SEO

• PPC/Paid Advertising
  

What are salaries like in The West Midlands?

Providing a benchmarker for salaries, our Midlands salary survey is the perfect tool for those based in The West Midlands to gain an idea of what the market is offering.