Social Media Executive
The role of a Social Media Executive will involve collating, curating and publishing content for social media channels, whether that be copy, imagery or video. Social Media Executives also act as moderators for all user-generated content, engaging with audiences and ensuring all interactions remain on brand.
The role may also involve a basic level of SEO to increase visibility to the the company’s target audience.
As the role involves the use of engaging content, some Social Media Executive positions require writing skills, adapting style and tone of voice to the desired audience.
Many people have an everyday exposure and/or interest in social media, so employers look for a much more commercial understanding of social media channels when shortlisting candidates, along with evidence of working on social media activity for a brand or clients. To be considered, employers will want to see proven track record of involvement with the design, implementation and evaluation of social media campaigns for clients/brands. Other required skills might include SEO, content writing skills and basic graphic design capabilities.
Salary wise outside of London the role generally pays between £19,000 to £28,000 depending on regional variance and level of experience.
Liverpool
Along with an impressive cultural heritage – more museums than any other city outside London and its galleries are among the best in the country – the entire city has undergone an impressive program of urban regeneration. Albert Dock and the trendy Ropewalks area, Lime St station and the Cavern Quarter are always crawling with tourists. And it’s the home of the Beatles, enough said.
Natives are lovingly referred to as Liverpudlians and colloquially as "Scousers", a reference to scouse, a delicious northern stew. Tourism is a significant part of the city's economy: its 800th anniversary celebrations in 2007 earned Liverpool the European Capital of Culture title. Also labeled the "World Capital City of Pop" by Guinness World Records, thanks to the astronomical success of The Beatles, Liverpool’s awards cabinet is overflowing. With a huge contribution from its two world famous Premier League football clubs, Liverpool and Everton, the excitement culminates in the annual Merseyside derby. The globally appreciated Grand National also takes place annually, on the outskirts of the city at Aintree Racecourse. Several areas of the city centre itself have been granted World Heritage Site status by UNESCO. Liverpool’s digital marketing community is fast growing with more and more agencies choosing to set up and grow in Liverpool away from the pull of Manchester.
