Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Cardiff
The capital of Wales since 1955, Cardiff has embraced the relatively new title with vivacity, entering the new millennium as one of the UK’s leading urban centres. Boasting an ancient fort and an ultramodern waterfront, it now draws much more than rugby fans to the revitalised city; the weekend brings a buzz as shoppers hit the Hayes and revellers descend on the capital's thriving pubs, bars and live-music venues. It’s the largest city in Wales and the tenth largest city in the UK and as Wales’ chief commercial centre, it is the base for national cultural and sports institutions including the Cardiff International Sports Village and a BBC Drama Village, the Welsh national media and the National Assembly for Wales. In 2011, Cardiff was ranked sixth in National Geographic's alternative tourist destinations of the world. Celebrated sporting venues in the city include the world famous Millennium Stadium, the national stadium for the Wales national rugby team, Glamorgan County Cricket Club’s SWALEC Stadium, Cardiff City Stadium of Cardiff City football team, Cardiff International Sports Stadium and Cardiff Arms Park, home to the Cardiff Blues and Cardiff Rugby Football Club union teams. The city has been awarded the title of European City of Sport twice due to hosting major international sporting events, including the 2012 Summer Olympics
