Social Media Manager
Social Media Managers are responsible for managing and implementing social media strategy. Driving brand awareness, consideration and positive engagement, the role involves working closely with PR, creative, digital and marketing teams to drive the social media agenda for clients and deliver a great customer experience.
The role of a Social Media Manager is to develop and execute social media strategy through qualified research, identifying suitable social media platforms and the right audiences and influencers. They will live & breathe social media, staying up to date with new technology and trends in order to maximise audience reach and engagement for the brand and/or clients they work for.
A Social Media Manager will often combine a creative skill set. The role also allows for creative thinking around campaign ideas and interactions with audiences. They will understand SEO and how to work closely with wider digital and marketing teams to ensure content is optimised.
Often supported by Social Media Executives and/or Content Authors, it will be the role of the Social Media Manager to bring it all together to make sure the message is always on brand and reaching the right audience. With the always on nature of social media, this role can be very fast paced and requires someone who works well under pressure and able to spot opportunities to grow brand presence online.
To be considered, employers look for candidates who have either worked within a social media role or within a digital PR team. This is one of the roles where the barrier between agency and in-house backgrounds doesn’t really exist. It’s about proving your ability to understand the complexity, speed and various nuances of the social media platforms, create engagement and a measurable commercial return.
Key responsibilities include:
- Manage and implement the social media strategy to drive brand awareness and engagement
- Manage presence in all common social networking channels including Facebook, Twitter, Instagram, You Tube
- Work with internal stakeholders and where appropriate suppliers to develop socially engaging, relevant campaigns that support key category and business objectives
- Ensure campaign ideas for social media channels are aligned with the wider marketing plan
- Work alongside SEO team to develop campaigns for social influencers ensuring integration with blogger outreach plan
- In-depth knowledge and understanding of social media platforms and how they can be deployed for businesses
Salary wise outside of London the role generally pays between £30,000 to £40,000 depending on regional variance and level of experience.
Liverpool
Along with an impressive cultural heritage – more museums than any other city outside London and its galleries are among the best in the country – the entire city has undergone an impressive program of urban regeneration. Albert Dock and the trendy Ropewalks area, Lime St station and the Cavern Quarter are always crawling with tourists. And it’s the home of the Beatles, enough said.
Natives are lovingly referred to as Liverpudlians and colloquially as "Scousers", a reference to scouse, a delicious northern stew. Tourism is a significant part of the city's economy: its 800th anniversary celebrations in 2007 earned Liverpool the European Capital of Culture title. Also labeled the "World Capital City of Pop" by Guinness World Records, thanks to the astronomical success of The Beatles, Liverpool’s awards cabinet is overflowing. With a huge contribution from its two world famous Premier League football clubs, Liverpool and Everton, the excitement culminates in the annual Merseyside derby. The globally appreciated Grand National also takes place annually, on the outskirts of the city at Aintree Racecourse. Several areas of the city centre itself have been granted World Heritage Site status by UNESCO. Liverpool’s digital marketing community is fast growing with more and more agencies choosing to set up and grow in Liverpool away from the pull of Manchester.
