We love supporting the marketing and creative industry, especially when it’s something ambitious and different, with a good dose of fun. That’s why we’re excited to be sponsoring Fresh 2013.

This year Fresh is far more than an awards ceremony and chance to don your glad rags. It’s a 3-day ‘Freshtival’ for agencies and brands to celebrate creativity across all genres of the marketing landscape. Comprising of leading industry speakers, workshops, creative showcases, bands, two awards evenings and much more, there’s something for everyone. Check out what’s going on here.

As part of the Freshtival program Pitch Director Ollie Purdom will be delivering a talk under the banner “build it and they will come”. A broad outline of what to expect is below.

With a reported 70% of workers actively disengaged at work, now is the time to put the spotlight on your internal brand. What are you doing to attract and retain your best people? Do you know what really motivates candidates and why they choose your competitor over you? Ollie will be looking at leading thinking in the industry and discussing what employers are doing to build branded cultures and engaged workforces. Discover how you can become a magnet for the industry’s best talent and create an environment no-one wants to leave.

We’re fascinated in other people’s thoughts on this topic so if you have any views that you’d like to share, we’d love to hear them.