There's a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It's upside down. In this half hour session, Bryony Thomas will dismantle the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.

About Bryony Thomas

Bryony Thomas is the creator of the award-winning Watertight Marketing methodology, captured in her best-selling book of the same name. With over a decade working on clients including Microsoft, Dell and Experian, Bryony set up her own consulting business focussed on helping scaling businesses put a sustainable sales-driving marketing operation in place. Her unique process has been designed and refined over the last decade and across more than 2000 businesses.