Personal Branding is becoming one of the most important terms in marketing.
With the rise of LinkedIn becoming almost impossible to ignore, the focus on business leaders building their own online presence is moving from being an attractive proposition to a must-do initiative in an increasingly crowded marketplace.
This workshop is a one-stop-shop for ensuring you’re taking advantage of the opportunity Personal Branding presents.
Course Aims
The course will give attendees a complete overview of the Personal Branding landscape, including why it’s important and ways that business leaders are currently taking advantage of it, and will walk attendees through building their own Personal Branding strategy and how to create a process that sees them able to effectively grow their online presence.
Who should attend
The course is designed for CEO’s, Founders and Managing Directors.
Content
The workshop will cover 3 areas:
Personal Branding Overview
What is Personal Branding
Why build a Personal Brand?
B2B Marketing vs Personal Branding
Building a Personal Brand in 2019
The different ways a Personal Brand can be built
Strategy Fundamentals
Personal Branding Strategy fundamentals
Social Media Strategy fundamentals
Building A Personal Branding Strategy
Objective
Audience
Brand Pillars
Reporting
Learning outcomes/Benefits/Takeaways
Understanding the different ways Personal Branding can be approached
Personal Branding strategy
How to execute on your Personal Brand strategy
How to build a process that ensures commitment & consistency
Your trainers
In Ash’s own words…
“I’ve helped to build some of the UK’s biggest CEO’s & Founders into industry-leading influential figures on Social Media.
My journey started with Steven Bartlett, CEO of Social Chain, where I was part of the Founding Team. A very long story short, in the space of a few years I worked in helping him to grow an audience of over 1,000,000+ across Social Media platforms. Steven is now widely considered the UK’s most influential marketer and is seeing huge commercial success.
Since then, I’ve worked with a number of CEO’s & Founders, most notably Umar Kamani, CEO of Pretty Little Thing, Julian Hearn, Founder of Huel and Sacha Lord, Founder of Parklife & Warehouse Project.
I specialise in Social Media Strategy, Content and Growth specifically for C-Suite, Founders & Director’s.”
Date and Time
29th April 2020, 09:30 – 13:30 GMT
Note: This event is subject to minimum numbers. In the case of this number not being hit, the event will be cancelled and a full refund provided on the ticket price.
