3 weeks ago
Digital Marketing Executive
Solihull 30K - 35K Permanent
Digital Marketing Executive
Solihull – 2 days office/3 days home
£30k - £35k
We’re delighted to be supporting this fantastic software business as their exclusive recruitment partner at a time when they’re looking to grow and diversify into new markets.
The Digital Marketing Executive will take responsibility for supporting the company's digital marketing initiatives, focusing on integrated digital campaigns to increase brand visibility, generate leads, and drive customer acquisition and retention.
The role requires:
Development, execution and optimisation of comprehensive digital marketing campaigns across multiple channels.
Hands on creation, management and optimisation of paid search campaigns on Google Ads, Meta Ads and LinkedIn.
Website updates and maintenance using WordPress, ensuring content is current, optimised for SEO, and user-friendly.
Campaign analysis using Google Analytics and other tools to generate insights and optimise future strategies.
Keyword research and implementation of SEO best practices to improve organic search rankings.
Monitoring industry trends and competitor activities to identify new opportunities for growth.
Preparation of reports on campaign performance using Looker Studio.
Close collaboration with the sales teams on B2B marketing strategies for lead generation.
Experience needed:
- Previous experience in a B2B integrated digital role where your focus has been in lead generation.
- Hands on PPC and paid social experience. You will have built these campaigns and managed them in Google and Meta.
- Some experience of managing websites and an understanding of SEO to ensure content is optimised.
- Results driven and commercially focused; you’ll have experience of monitoring campaigns and amended/reporting on them.
- Strong communicator- both written and verbal.
- You will have worked in a B2B lead generation role, ideally within the IT/tech/SaaS/telco space or from a services lead business.
This business offers a suite of fantastic benefits, ongoing training and development and have a strong culture built on trust and collaboration.
Apply today with your CV.
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