Marketing Manager

+ Marketing Manager – Brand
+ £40,000 – £50,000 
+ Birmingham – hybrid working

Marketing Manager needed!

We’re delighted to have partnered with a brilliant Birmingham-based ecommerce business that has grown at a phenomenal pace – and they’re showing no signs of slowing down. Founder-led, the business has a hands-on, engaging and fast-paced culture, with a real focus on exceptional customer service, product development and putting the customer first.

Specialising in the heating, cooling and electrical sector, they offer a broad range of products across multiple ecommerce platforms and marketplaces. They know their market inside out and have built a successful business by understanding what their customers want and delivering quality products at competitive price points.

As the business has evolved, they’ve invested heavily in their digital and ecommerce presence. But with so much focus on performance and growth, they’ve recognised an opportunity to do more with their brand marketing.

And that’s where you come in.

They’re looking for an experienced Brand Marketing Manager to take greater ownership of the brand, build out their marketing calendar and create campaigns that connect their products, customers and commercial goals.

This isn’t a role where you’ll inherit a perfectly polished brand plan and simply keep it ticking over. They want someone who can bring ideas to the table, spot opportunities and help shape what brand marketing looks like as the business continues to grow.

You’ll work closely with the Head of Ecommerce and wider commercial team, taking the lead on integrated marketing campaigns across both online and offline channels.

What will you be doing?

You’ll take ownership of the marketing calendar, building campaigns around seasonal opportunities, product launches, key trading periods and wider commercial objectives.

Working across brand, digital and traditional marketing, your role will include:

• Planning and delivering integrated brand marketing campaigns across web, CRM, social, affiliates and paid channels.
• Developing offline activity including direct mail, catalogues, promotional materials, events and exhibitions.
• Supporting new product and category launches, creating campaigns that build awareness and drive sales.
• Growing the visibility and positioning of the business’s own-brand product ranges.
• Developing PR and media opportunities that strengthen brand awareness and credibility.
• Working closely with the internal creative team to brief and develop campaign assets.
• Ensuring the brand and tone of voice are consistent across every customer touchpoint.
• Managing external agencies, suppliers and partners where needed.
• Collaborating with ecommerce, purchasing, creative, customer service and operational teams to bring campaigns to life.

This is very much a hands-on marketing role. You’ll have the freedom to think strategically and build plans, but you’ll also need to enjoy getting stuck into the delivery.

What are we looking for?

You’ll ideally have 3+ years’ marketing experience, with a strong background in brand and multi-channel campaign delivery. Experience within ecommerce, retail or a product-led consumer business would be particularly beneficial.

You’ll be commercially minded and comfortable using performance and customer insight to shape your activity, but importantly, you’ll also bring creativity and fresh ideas.

You’ll need to be organised, proactive and confident managing multiple campaigns and stakeholders at once. This is a growing business, so you’ll need to enjoy an environment where things move quickly and where you can genuinely influence how marketing develops.

If you’re currently working in a broad marketing role and looking for an opportunity where you can take more ownership, introduce new ideas, and help shape the next stage of a growing brand, we’d love to hear from you.

Interested? Send your CV today for immediate consideration!

Rebecca@pitchconsultants.co.uk

AA123
Ref:61373